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Identify the companys Mission; Identify SBUs (customer focused); Allocate Resources across SBUs (BCG Model; GE Model; Product.A resource/asset-based approach to internal analysis and planning. with an understanding of the nature of strategic marketing decisions.AbeBooks.com: Marketing Strategy: A Decision-Focused Approach (9780078028946) by Walker, Orville; Mullins, John and a great selection of similar New,.Buy Marketing Strategy: A Decision-Focused Approach, 3rd Edition, 2015, Walker O, Mullins J, Mavondo F, Gountas J, Kriz APT, Osborne C in Singapore.Strategic decisions---both domestic and international---are made under considerable uncertainty and are of necessity based on incomplete information.Marketing Strategy: A Decision-Focused Approach [Walker, Orville C, Gountas, John, Mavondo, Felix, Mullins, John] on Amazon.com.au. *FREE* shipping on.Marketing Strategy: A Decision-focused Approach by Orville C. Walker (2008-02-01) on Amazon.com. *FREE* shipping on qualifying offers. 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